Creatives across every discipline devote themselves to their craft. Work that becomes an expression of their identity, a representation of the thoughts and ideas that consume us. Within the College of Arts and Media, our artistry emerges through music, film, advertising, branding, performance, design, and every other aspect of our college. So CAM has chosen “Craft” as our overarching theme for the 2026-2027 school year.
This year, our theme especially wrestles with the tension creatives feel as we navigate a digital landscape. We are constantly answering the question, “So, what are your thoughts on artificial intelligence?” We have to respond to the noise of the outside world, wondering if these new technologies will diminish our unique human touch. In CAM, we recognize that this is our exact assignment. Within our respective fields, we must decide how to maintain and enhance our craft with AI, perfecting a way to use it without losing our spark. We decide how to incorporate the technology without compromising our values and critical thinking so that we can evolve ethically and responsibly. It is our job to balance the tool with our personal human touch, ensuring we never sacrifice our craft.
The College of Arts and Media thrives because we understand this responsibility, but mostly, CAM’s success comes from our art bringing glory to the ultimate Creator. We as a college follow our God-given spark and produce work that amplifies his image. Above all else, we believe in sharing our Lord with the world. Our God-given gifts are the tools we lean on to cultivate flourishing. The Lord has gifted each of us with a passion to pursue, and in CAM, we strive to use those talents for God. We hone our crafts to become amplifications of the Lord’s loving, kind, faithful character. Our songs, designs, and productions are rooted in faith, teaching the world to seek the Truth and think deeply. Our crafts inspire audiences to create their own work, fostering a culture of love and flourishing. Which is why preserving our humanity amidst artificial intelligence today is essential. This year’s theme identifies that above all, our craft should remain unique and, ultimately, glorify our God.
In CAM, our creativity flourishes from the humanity we bring to our work. Creatives must reconcile our craft with AI, so that we don’t surrender our human touch for an artificial fix. While AI is a tool for the arts and media to experiment with, we should always prioritize our human spirit to maintain our artistic craft. As artists made in God's image, we are called to use our gifts so that the world might know His name. We have the gift to answer this calling and live a life devoted to the Lord. Join us in the College of Arts and Media to explore how we can create with purpose and glorify our creator through any degree path.
